Branding Marketing Strategy

Maybe you’re launching a new company or a new product, and you want to establish a strong brand from the get-go. Or maybe you’ve been in business for a while, and you’re getting ready to do some brand repair, brand extensions, or rebranding.

Perhaps you’ve just joined the marketing team for an established business, and you want to come up to speed — in a hurry — on the whole topic of branding and how to do it best. Or, you may be among the many marketers who aren’t quite sure whether or not you even have a brand, but you’re pretty sure you need one, and you want to know which steps to take in order to end up with the brand you set out to build.

No matter your starting point, if branding action is on your agenda, this chapter gets you going in the right direction. It provides an overview of the reasons that brands matter, why you need one, and how building a brand delivers value that far exceeds the time and effort you invest.